CNI Small Business Resources
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Postcard Mailers
20 embedded marketing techniques
At Complete Network, Inc., we’ve used a special marketing tool that we’ve called our “Basic Postcard” for years! Now, you can create a basic postcard of your own to use in promoting your own products and services!
Simply use a blank sheet of paper, cut to standard postcard size of 5-1/4” wide by 4-1/4” high. Then, print out the list above of 20 embedded marketing techniques and design the front and back of your postcard utilizing these techniques. Next, set up your postcard design in a program such as Word and print your design out on heavy card stock (we recommend Staples card stock item #490887 so that the paper is heavy enough for mailing, but flexible enough to easily go through a printer).
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